My Cart

Close

SHOP BLACK FRIDAY - UP TO 50% OFF ON SALE ITMES

Plus use BF2020 to get 25% off on full priced

FREE UK DELIVERY

Delivery

Returns & Refunds

Policy

News

CHOOSING RUNNING SHOES: By Paul Freary, Product Editor at Athletics Weekly Magazine

CHOOSING RUNNING SHOES: By Paul Freary, Product Editor at Athletics Weekly Magazine

So, you need a pair of running shoes. You might be new to running and looking for your first pair of specific running shoes or have been involved in the... Read More

Unique running experience: Eco-Friendly Trail Running Event

Today, we would like to introduce our partner "Greener Miles Running". They are an environmentally friendly trail running event company based in the North East of England. We love their... Read More
Unique running experience:  Eco-Friendly Trail Running Event
Snow Camp: Exploring the Outdoors

Snow Camp: Exploring the Outdoors

Profiling nature enthusiast Toba Koichi's relationship with the outdoors as he and others set up camp in the wilds of Asahidake, Hokkaido.

Profiling Our Origin: Higashikawa in Focus

  Positioning itself as a must-see for wildlife photographers and outdoors enthusiasts alike, Higashikawa is a small town located in central Hokkaido, just 15 miles from the city of Asahikawa.... Read More
Profiling Our Origin: Higashikawa in Focus
Seeking Sustainability: Recyclable Material use at Events

Seeking Sustainability: Recyclable Material use at Events

Exploring the collaborative effort to reduce YAMAtune's carbon footprint at events via recyclable material use.

When YAMAtune met RUN247

Our friends from Run247 recently visited us to find out all about our brand. Heres a video they shot during their time at our office. Read More
YAMAtune, proud sponsors of Reebok Ragnar

YAMAtune, proud sponsors of Reebok Ragnar

Ragnar White Cliffs
Maidstone to Dover to Brighton