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Snow Endurance Race Sponsored by YAMAtune

Snow Endurance Race Sponsored by YAMAtune

YAMAtune co-sponsored the "8th Snow Endurance Race," a competition in three categories: Snow run, Snowshoe Run, and Snow Bike under the crisp cold weather of Kamuy Ski Resort, Hokkaido. The... Read More

SHETLAND WOOL - The perfect new winter standard

Shetland sheep live in Shetland islands is in the north of Scotland. As growing in harsh winter condition, British wool's qualities are elastic and durability in general. Shetland wool is... Read More
SHETLAND WOOL - The perfect new winter standard
Secrets of the warmth: Layer socks style with Corpilon Pile Heat Socks x Rayon Silk Socks

Secrets of the warmth: Layer socks style with Corpilon Pile Heat Socks x Rayon Silk Socks

YAMAtune flagship store is located in Higashikawa surrounded by Daisetsuzan national park. This city recorded the coldest temperature in Japan with -41 degrees. People in Hokkaido need to select the... Read More

CHOOSING RUNNING SHOES: By Paul Freary, Product Editor at Athletics Weekly Magazine

So, you need a pair of running shoes. You might be new to running and looking for your first pair of specific running shoes or have been involved in the... Read More
CHOOSING RUNNING SHOES: By Paul Freary, Product Editor at Athletics Weekly Magazine
Unique running experience:  Eco-Friendly Trail Running Event

Unique running experience: Eco-Friendly Trail Running Event

Today, we would like to introduce our partner "Greener Miles Running". They are an environmentally friendly trail running event company based in the North East of England. We love their... Read More

Snow Camp: Exploring the Outdoors

Profiling nature enthusiast Toba Koichi's relationship with the outdoors as he and others set up camp in the wilds of Asahidake, Hokkaido.
Snow Camp: Exploring the Outdoors
Profiling Our Origin: Higashikawa in Focus

Profiling Our Origin: Higashikawa in Focus

  Positioning itself as a must-see for wildlife photographers and outdoors enthusiasts alike, Higashikawa is a small town located in central Hokkaido, just 15 miles from the city of Asahikawa.... Read More

Seeking Sustainability: Recyclable Material use at Events

Exploring the collaborative effort to reduce YAMAtune's carbon footprint at events via recyclable material use.
Seeking Sustainability: Recyclable Material use at Events

When YAMAtune met RUN247

Our friends from Run247 recently visited us to find out all about our brand. Heres a video they shot during their time at our office. Read More

YAMAtune, proud sponsors of Reebok Ragnar

Ragnar White Cliffs
Maidstone to Dover to Brighton
YAMAtune, proud sponsors of Reebok Ragnar