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Run for Mental Health - Let's introduce an Endurance Adventurer & Performance Mindset Coach - Luke Tyburski

Run for Mental Health - Let's introduce an Endurance Adventurer & Performance Mindset Coach - Luke Tyburski

Luke grew up in a small Australian country town. He had big dreams of becoming a professional football (soccer) player. After years of hard work, dedication, and plenty of setbacks,... Read More

Track & Field Lightweight Socks - Sustainable moisture-wicking cooling performance

  Today, we would like to ask Mark, the race promoter of "Greener Miles Running", about his experience using our newly released 5 Toe Track & Field Lightweight Socks. YAMAtune: First... Read More
Track & Field Lightweight Socks - Sustainable moisture-wicking cooling performance
Not trying is a failure

Not trying is a failure

Hokkaido is surrounded by an ice-cold sea and is famous for its fresh fish and shellfish used in sushis, the most iconic Japanese food trademark. As a kitchen for Japanese... Read More

Draw your running route - 自分のランニングルートを描いて

Running is an accessible sport, free for all, fun, good for your health and mind. If you can create your own running route, our run will become more enjoyable and... Read More
Draw your running route - 自分のランニングルートを描いて
Snow Endurance Race Sponsored by YAMAtune

Snow Endurance Race Sponsored by YAMAtune

YAMAtune co-sponsored the "8th Snow Endurance Race," a competition in three categories: Snow run, Snowshoe Run, and Snow Bike under the crisp cold weather of Kamuy Ski Resort, Hokkaido. The... Read More

SHETLAND WOOL - The perfect new winter standard

Shetland sheep live in Shetland islands is in the north of Scotland. As growing in harsh winter condition, British wool's qualities are elastic and durability in general. Shetland wool is... Read More
SHETLAND WOOL - The perfect new winter standard
Secrets of the warmth: Layer socks style with Corpilon Pile Heat Socks x Rayon Silk Socks

Secrets of the warmth: Layer socks style with Corpilon Pile Heat Socks x Rayon Silk Socks

YAMAtune flagship store is located in Higashikawa surrounded by Daisetsuzan national park. This city recorded the coldest temperature in Japan with -41 degrees. People in Hokkaido need to select the... Read More

CHOOSING RUNNING SHOES: By Paul Freary, Product Editor at Athletics Weekly Magazine

So, you need a pair of running shoes. You might be new to running and looking for your first pair of specific running shoes or have been involved in the... Read More
CHOOSING RUNNING SHOES: By Paul Freary, Product Editor at Athletics Weekly Magazine
Unique running experience:  Eco-Friendly Trail Running Event

Unique running experience: Eco-Friendly Trail Running Event

Today, we would like to introduce our partner "Greener Miles Running". They are an environmentally friendly trail running event company based in the North East of England. We love their... Read More

Snow Camp: Exploring the Outdoors

Profiling nature enthusiast Toba Koichi's relationship with the outdoors as he and others set up camp in the wilds of Asahidake, Hokkaido.
Snow Camp: Exploring the Outdoors