Higashikawa
Hokkaido
Japan

YAMAtune originated in Higashikawa, at the heart of Hokkaido, in the early summer of 2014.

Our mission from the outset has been to craft products that harmonize with the mountains and nature. Whether indoors or out, YAMAtune enriches both your outdoor adventures and your everyday life.

Collaborating closely with outdoor enthusiasts, including athletes, photographers, designers, and artists deeply connected to nature, we develop top-quality products. Drawing from their experiences, we capture the joy and beauty of the outdoors in our offerings.

Higashikawa, nestled near the mountainous National Daisetsu Park, embodies all that we hold dear in crafting our products: culture, philosophy, breathtaking landscapes, sensitivity, and lifestyle.

Here, the summertime invites early morning climbs up Mt. Asahidake and rural landscape runs, while winter offers skiing and snowboarding before and after work—a lifestyle ingrained in our town's culture.

This rich natural backdrop, whether for leisure or work, inspires us to explore the outdoors and its myriad offerings.


Tune In to nature. Tune Up your life.

Our belief that if we can satisfy the people of Higashikawa, we can captivate customers worldwide led us to establish


YAMAtune as a specialized sock brand here. Building on our success locally, we aspire to reach an even broader audience by expanding YAMAtune globally.