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Snow Endurance Race Sponsored by YAMAtune

Snow Endurance Race Sponsored by YAMAtune

YAMAtune co-sponsored the "8th Snow Endurance Race," a competition in three categories: Snow run, Snowshoe Run, and Snow Bike under the crisp cold weather of Kamuy Ski Resort, Hokkaido. The... Read More

SHETLAND WOOL - The perfect new winter standard

Shetland sheep live in Shetland islands is in the north of Scotland. As growing in harsh winter condition, British wool's qualities are elastic and durability in general. Shetland wool is... Read More
SHETLAND WOOL - The perfect new winter standard
Secrets of the warmth: Layer socks style with Corpilon Pile Heat Socks x Rayon Silk Socks

Secrets of the warmth: Layer socks style with Corpilon Pile Heat Socks x Rayon Silk Socks

YAMAtune flagship store is located in Higashikawa surrounded by Daisetsuzan national park. This city recorded the coldest temperature in Japan with -41 degrees. People in Hokkaido need to select the... Read More

The Ainu, the indigenous people of Hokkaido, refer to this region as the ‘playground of the god’.

Covering over 2300 square kilometres, Daisetsuzan (or ‘Great Snowy Mountain’) is laden with onsens (hot springs) at its access points and contains the popular Mount Asahidake, the largest mountain on the island, belonging to one of three volcanic mountain groups in the area, producing crystal clear and mineral rich water and overlooking vast and dense woodland.

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