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The Ainu, the indigenous people of Hokkaido, refer to this region as the ‘playground of the god’.

Covering over 2300 square kilometres, Daisetsuzan (or ‘Great Snowy Mountain’) is laden with onsens (hot springs) at its access points and contains the popular Mount Asahidake, the largest mountain on the island, belonging to one of three volcanic mountain groups in the area, producing crystal clear and mineral rich water and overlooking vast and dense woodland.

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Secrets of the warmth: Layer socks style with Corpilon Pile Heat Socks x Rayon Silk Socks

Secrets of the warmth: Layer socks style with Corpilon Pile Heat Socks x Rayon Silk Socks

YAMAtune flagship store is located in Higashikawa surrounded by Daisetsuzan national park. This city recorded the coldest temperature in Japan with -41 degrees. People in Hokkaido need to select the... Read More

CHOOSING RUNNING SHOES: By Paul Freary, Product Editor at Athletics Weekly Magazine

So, you need a pair of running shoes. You might be new to running and looking for your first pair of specific running shoes or have been involved in the... Read More
CHOOSING RUNNING SHOES: By Paul Freary, Product Editor at Athletics Weekly Magazine
Unique running experience:  Eco-Friendly Trail Running Event

Unique running experience: Eco-Friendly Trail Running Event

Today, we would like to introduce our partner "Greener Miles Running". They are an environmentally friendly trail running event company based in the North East of England. We love their... Read More