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Our Origin

YAMAtune Performance Socks Origin

YAMAtune’s story begins in the Nagoya region of Japan in 1963, where Ito Tsuneyuki formed the women's wear brand YAMA Tsune and later expanded into knitwear products to serve the country’s need for durable and high quality knitted apparel. Fast forward a few decades and the brand’s ethos of creating quality goods built to last remains.   

With a flagship store in Higashikawa, Hokkaido showcasing the company’s original knitting machines and serving the needs of locals and outdoor enthusiasts alike, today the company combines its meticulous design approach with over 50 years of production experience to create the highest quality performance socks for marathoning, outdoor pursuits, athletics and everyday use. And Ito Tsuneyuki still visits the store to this day to oil and maintain its machines.